Brasil Design Award 2019
- 2019
EN | US
Miligrama Design was invited to develop the visuals for Brasil Design Awards 2019, one of the main design awards in the country, carried out by the Brazilian Association of Design Companies (ABDESIGN). The concept of that year was that of transversality - as design is a language that crosses the most diverse themes in search of solutions. Drinking from the constructivist roots of Brazilian design and names like Geraldo de Barros and Hélio Oiticica, we translated this idea into the relationship between the most basic solids, with a lime green shape - representing Brazilian design - always crossing other solids. We used two Brazilian typographic families, Graúna from Typeóca and Odisseia from Plau Design for all the promotional material, in addition to the Margin of Fábio Haag Type for the graphic design of the catalog.
PT | BR
Miligrama Design was invited to develop the visuals for Brasil Design Awards 2019, one of the main design awards in the country, carried out by the Brazilian Association of Design Companies (ABDESIGN). The concept of that year was that of transversality - as design is a language that crosses the most diverse themes in search of solutions. Drinking from the constructivist roots of Brazilian design and names like Geraldo de Barros and Hélio Oiticica, we translated this idea into the relationship between the most basic solids, with a lime green shape - representing Brazilian design - always crossing other solids. We used two Brazilian typographic families, Graúna from Typeóca and Odisseia from Plau Design for all the promotional material, in addition to the Margin of Fábio Haag Type for the graphic design of the catalog.
PT | BR
Fomos convidados a desenvolver a identidade visual do Brasil Design Awards 2019, um dos principais prêmios de design do país, realizado pela Associação Brasileira de Empresas de Design (ABDESIGN). O conceito daquele ano era o de transversalidade — como o design é uma linguagem que atravessa os mais diversos temas em busca de soluções. Bebendo das raízes construtivistas do design brasileiro e de nomes como Geraldo de Barros e Hélio Oiticica, traduzimos essa ideia para a relação entre os sólidos mais básicos, com uma forma verde limão — representando o design brasileiro — sempre atravessando outros sólidos. Utilizamos duas tipografias brasileiras, Graúna da Typeóca e Odisseia da Plau Design para todo o material promocional, além da Margem da Fábio Haag Type para o projeto gráfico do catálogo.
CREDITS
MILIGRAMA DESIGN
Creative Direction/Design: Rodrigo Gondim, Rebeca Prado, Juvenal Joaquim
Design: Rodrigo Gondim, Lívia Perdigão, José Victor Ferrer, Matheus Costa, Lucas Esmeraldo
Motion Design: Rebeca Prado
Creative Direction/Design: Rodrigo Gondim, Rebeca Prado, Juvenal Joaquim
Design: Rodrigo Gondim, Lívia Perdigão, José Victor Ferrer, Matheus Costa, Lucas Esmeraldo
Motion Design: Rebeca Prado