Entropia Arquitetura
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graphic design & naming | 2017
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graphic design & naming | 2017
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EN | US
Order from chaos. That was the way we found to translate the work of architects Camilla Costa and Laura Rosa, who design spaces in São Luis and São Paulo through concepts, with a strong design methodology, multidisciplinary and holistic. From this conceptualization comes the naming of the brand, Entropia (Entropy), the energy unit of "disorder" in a system, the chaos in its scientific form. Chaos is also energy in the project, which has its visual identity translated into typographic and graphic patterns that lead from chaos to organization. The logo also dialogues with the concept, its form being a displacement of the type within its own boundaries.
Order from chaos. That was the way we found to translate the work of architects Camilla Costa and Laura Rosa, who design spaces in São Luis and São Paulo through concepts, with a strong design methodology, multidisciplinary and holistic. From this conceptualization comes the naming of the brand, Entropia (Entropy), the energy unit of "disorder" in a system, the chaos in its scientific form. Chaos is also energy in the project, which has its visual identity translated into typographic and graphic patterns that lead from chaos to organization. The logo also dialogues with the concept, its form being a displacement of the type within its own boundaries.
PT | BR
Ordem a partir do caos. Essa foi a maneira que encontramos para traduzir o trabalho das arquitetas Camilla Costa e Laura Rosa, que projetam espaços em São Luís e São Paulo a partir de conceitos, com uma metodologia forte de design, multidisciplinar e holística. Dessa conceituação surge o naming da marca, Entropia, a unidade de energia da "desordem" de um sistema, o caos em sua forma científica. O caos também é energia no projeto, que tem sua identidade visual traduzida em patterns tipográficos e gráficos que rumam do caos à organização. A logo também dialoga com o conceito, sendo sua forma um deslocamento da tipografia dentro das suas próprias formas.
CREDITS
MILIGRAMA DESIGN
Creative Direction/Design: Rodrigo Gondim and Rebeca Prado
Design Lead: Lívia Perdigão
Design: Lívia Perdigão, Marina Rodrigues and José Victor Férrer
Motion Design: Rebeca Prado
Photography: Thi Okawara
Creative Direction/Design: Rodrigo Gondim and Rebeca Prado
Design Lead: Lívia Perdigão
Design: Lívia Perdigão, Marina Rodrigues and José Victor Férrer
Motion Design: Rebeca Prado
Photography: Thi Okawara