Contrafluxo Podcast
- 2019
EN | US
The podcast was born out of a collective desire to give voice to women's productions in counterflow to the history of Design still very much lead by men. It is a project that believes in design made by women as a tool to add and transform, with the aim of sharing knowledge and providing an experience to everyone who allows themselves to hear what women have to say.
The design of the project was based on the very concept of counterflow, opposition. With online platforms as the main point of contact, a more neutral typography was chosen for the logo, in order to make the opposite position of the word “against” the main visual focus. The letters were used in lower case to give it a friendly character and to make it possible to create the connection that unites “contra” with “fluxo”. The colors were chosen to convey a vibrant, enthusiastic, euphoric feeling. There is also always at least one element in the opposite direction of the others, thus passing on the idea of counterflow using only basic graphic components.
The design of the project was based on the very concept of counterflow, opposition. With online platforms as the main point of contact, a more neutral typography was chosen for the logo, in order to make the opposite position of the word “against” the main visual focus. The letters were used in lower case to give it a friendly character and to make it possible to create the connection that unites “contra” with “fluxo”. The colors were chosen to convey a vibrant, enthusiastic, euphoric feeling. There is also always at least one element in the opposite direction of the others, thus passing on the idea of counterflow using only basic graphic components.
PT | BR
O podcast nasceu de um desejo coletivo de dar voz a produções femininas em contrafluxo à história do Design ainda muito protagonizada por homens. É um projeto que acredita no design feito por mulheres como ferramenta para somar e transformar, tendo o objetivo de partilhar conhecimento e proporcionar uma experiência a todos que se permitirem ouvir o que as mulheres têm a dizer.
A concepção do projeto foi baseada no próprio conceito de contrafluxo, oposição, contracorrente. Tendo as plataformas online como principal ponto de contato, foi escolhida uma tipografia mais neutra para o logo, de forma a tornar a posição contrária da palavra “contra” o grande foco visual. As letras foram utilizadas em caixa baixa para gerar mais proximidade com o público (caráter amigável) e para possibilitar a criação da conexão que une o “contra” ao “fluxo”. Já as cores foram escolhidas para passarem um sentimento vibrante, entusiástico, eufórico. Sempre há, também, pelo menos um elemento na direção contrária dos demais, passando, assim, a ideia de contrafluxo utilizando apenas componentes gráficos básicos.
CREDITS
Design: Lívia Perdigão
Podcast by: Sarah Veloso
Podcast by: Sarah Veloso